01 · Watch · Free on YouTube
The episodes
One idea a week from When Heroics Fail, Structure Prevails: why good firms stall, and what the ones that don't do differently. New every Tuesday, on YouTube.
The latest episode plays first. Every episode is on the channel.
Every episode
Watch, or read the transcript.
Episode 2 · October 28, 2026 · 5:03
Which Firm Are You Actually Running? The Four FirmsMost advisory firms sit one stage earlier than the owner believes. The four firm structures (Solo, Silo, Ensemble, Enterprise) and three tests that tell you which one you run.Episode 1 · October 26, 2026 · 4:47
You Cannot Hire Your Way Out of a Design ProblemYou added people, revenue rose, and every decision still lands on your desk. Why that is a design problem, not a people problem, and a free exercise to find your firm's bottleneck.Trailer · 1:44
Why Your Advisory Firm Still Runs Through YouWhat the show is, and why three of us present it. Watch on YouTube.What it is
The book, one chapter at a time.
JT Wiederholt walks through the ideas in the book: the four structures a firm can run, the ceiling each one hits, and the moves that take a firm through it. Each episode stands on its own.
Short
About five minutes. One idea, worked through, with the question to take back to your firm.
In order
The episodes follow the book, so watching them in sequence is reading it. Start anywhere.
Then act
Every episode points at the next step: the Four Firms assessment, a masterclass, or a playbook.
Each episode by email
Get each episode the morning it goes up.
One email a week with the new episode and the question it asks. Nothing else.